This 'Thankyou' Mother’s Day gift collection was inspired by nostalgic memories, scrap books and cards from childhood. To bring this concept visually to life I created the design elements with analogue and digital collage techniques which were rolled out across the packaging, marketing collateral and digital assets. Photography art direction/graphic design: Amanda Peluso. Campaign art direction: Lucy Calway. Photography: 'Visual Thing'. Personal care branding: 'Marx Design'. Chocolate: 'Pico'. Photography property of 'Thankyou'.
'Thankyou' Mother's Day collection, collage design elements. Design: Amanda Peluso.
‘Good for you, good for humanity’ — is 'Thankyou’s' collection of hair and body bars. With 7 bars in total this collection was designed as an evolution yet stand alone design from the previous 'Thankyou' soap bars. The photography aims to show case its beautiful high quality natural ingredients and earthy colour palette. Graphic design/finished art: Amanda Peluso. Photography art direction: Lucy Calway and Amanda Peluso. Photography: Josie Mackerras. Styling: Teagan Cheep. Branding art direction: 'Marx Design'. Photography property of 'Thankyou'.
'Thankyou' hair-care bars. Graphic design/finished art: Amanda Peluso. Photography art direction: Lucy Calway and Amanda Peluso. Photography: Josie Mackerras. Styling: Teagan Cheep. Branding art direction: 'Marx Design'. Photography property of 'Thankyou'.
‘Adjust your Focus’ — 'Thankyou's' 2019 Christmas campaign was inspired by the notion of slowing down and being in the present moment. The packaging was designed with tactile pearl foil and embossing finishes to encourage the recipient to be in the moment while noticing the subtle details of their gift box. The Christmas gift kits were available on the Thankyou online store and in-store at Priceline, Big W and Chemist Warehouse. Graphic design/finished art: Amanda Peluso Photography: Josie Mackerras. Photography styling: Tiarne Katona. Art direction: Lucy Calway. All photography property of 'Thankyou'.
'Thankyou's' — ‘Adjust your Focus’ Christmas campaign gift card with pearl foiling. Graphic design/finished art: Amanda Peluso. Photography: Josie Mackerras. Art direction: Lucy Calway. Photography property of 'Thankyou'.
'Thankyou's' — ‘Adjust your Focus’ Christmas collection online gift kit. Graphic design/finished art: Amanda Peluso Photography: Josie Mackerras. Photography styling: Tiarne Katona. Art direction: Lucy Calway. Photography property of 'Thankyou'.
'Thankyou's' amenities collection — these black labeled personal care products were designed as an extension yet stand alone range based off 'Thankyou's' core range of personal care labels (designed by 'Marx Design'). These products are in Rydges Hotels and Resorts Australia, Ramada Hotels New Zealand, and all global property across Canopy by Hilton locations. Graphic design/finished art: Amanda Peluso. Photography and styling: Ssu-hua Chen. Photography property of 'Thankyou'.
'Thankyou's' amenities hair care products. Graphic design/finished art: Amanda Peluso. Photography and styling: Ssu-hua Chen. Photography property of 'Thankyou'.