This 'Thankyou' Mother’s Day gift collection was inspired by nostalgic memories, scrap books and cards from childhood. To bring this concept visually to life I created the design elements with analogue and digital collage techniques which were rolled out across the packaging, marketing collateral and digital assets. Photography art direction/graphic design: Amanda Peluso. Campaign art direction: Lucy Calway. Photography: 'Visual Thing'. Personal care branding: 'Marx Design'. Chocolate: 'Pico'. Photography property of 'Thankyou'.